Airtable once let any desk build their own apps sans coding – transforming users into work hackers delighting in tweakable software. Then AI arrived promising custom programs in minutes…without the DIY.
This low-code darling now reorients around serving big biz needs rather than bottom-up hackers. New features cater to sprawling enterprise users while recent layoffs reflect tightened focus.
The shift makes sense as economic uncertainty persists. Yet generative AI seems friend – not foe. By auto-generating workflowsamplifying human productivity, it stands to boost appetite for bendable building blocks like Airtable.
Expect competitors to emulate if recession continues while affirming low-code’s enduring niche. Because beneath the hype cycles, one truth persists: putting simple, flexible tools directly into user hands wins enduring loyalty.
Laugh if you must at no-code sticking around amid AI’s ascent. Yet users want both: the ability to instantly prototype ideas before passing them to algorithms turbocharging creation tenfold. Airtable builds the foundation so anyone can first mock up the future they imagine. AI then translates mocked up magic into deployed reality far faster than previously possible. By embracing this symbiosis, Airtable seems poised to keep empowering all innovators – from the enterprise to the workbench.