The Process

With a torrent of startups and established companies innovating and introducing new business models, there is a drive to identify which of these will really become the next disruptive force to look out for. From what direction will future threats and opportunities be? Which organisations, new products and services will change markets and what can be learned from them? Who are the players who could turn new technologies and trends into the next wave of disruption?

In such fast moving times traditional indicators are no longer valid and so we call on advances in artificial intelligence to amplify the analysis of human expertise.

1. Applications

Exciting and disruptive UK founded or headquartered companies are nominated or invited to enter the judging and evaluation process. They fill out a simple entry form if they meet more 3 or more of the criteria. Entries are encouraged from incumbent businesses, SMEs and also startups.

2. Shortlist

D/SRUPTION magazine will identify a short list of 100 companies who have provided evidence of having the most disruptive potential. All of these companies will be credited in the final report, and invited to the announcement of the top 50 index at Disruption Summit Europe in September, to an audience of 700 top innovation leaders.

3. Judging

This shortlist will then be evaluated and scored by the expert panel on 25 cross sector industry experts, to come up with a statistical decision on the 50 most disruptive. However, the ranking within the top 50 reached at this stage will only be an indicator, as it will be reset so that group intelligence mechanisms seen in nature can be replicated by AI within a swarm exercise, showing how experts can interact with each other to inform a more insightful evaluation.

4. Swarm

Using what they’ve learned about the participating companies, the 25 experts will combine their experience, wisdom, and intuition in real-time inside the Swarm platform from Unanimous AI to converge on an AI-optimized ranking of the most disruptive companies in the UK.

5. Report

Having created the index, D/SRUPTION magazine will provide a report of the top 50 organisation with the ranking. The report will provide key insights as to why they were identified and what their impact might be on markets, competitors, investment and industry structure. The report will be distributed to D/SRUPTION’s magazine readership, membership and online readers, which includes 88% of FTSE 100 companies.

6. Summit

The report will first be made available at a session at Disruption Summit Europe in London, attended by 700 senior innovation leaders and investors. This session will contain feedback from Unanimous AI on the learnings from the swarm process, as well as an opportunity to meet other Disruptors.

The science behind Swarm:


Timeline to Disruption50


March 2019

Entries Open

May 2019

Closed for Entries

June 2019

D/SRUPTION magazine announce shortlist of Disruption100

June 2019

Expert Panel review and score shortlist

July 2019

Panel join with Swarm AI to determine and rank <span class="disruption">Disruption<span class="disruption__50">50</span></span>

September 2019

<span class="disruption">Disruption<span class="disruption__50">50</span></span> revealed at Disruption Summit Europe in London

September 2019

<span class="disruption">Disruption<span class="disruption__50">50</span></span> report distributed