Matt Cross

Matt Cross, Head of B2B EMEA, Hotwire

I have worked in the technology sector since 1999, when fax machines were cutting-edge, the internet was a never-ending collection of lurid GeoCity sites and you knew how cool it was to have flying toasters as a screensaver. My PR career began in 2004 when I was thrown into the deep-end, publicising open source middleware and white-listing security solutions – I never looked back, making B2B technology a speciality while developing a penchant for cutting edge communications strategies and platforms.

I have been lucky enough to work with many of the world’s largest and smallest businesses, from Dell, Qualcomm and Intel through to three-person start-ups in a 5th floor walk-up in Shoreditch. I have been the Managing Director of Hotwire UK since May 2016 and in my spare time I avoid meat-based products, run down dark lanes, enjoy shredding local trails on my bike with my kids and try to hide my footwear purchases from my wife